NOW: The FUTURE of impulse behavior

• What role does SUBCONSCIOUS IMPULSE play in driving every decision a person makes?

• How has DIGITAL leveled the playing field in serving impulse decision-making?

• How can winning BRANDS leverage the 3 types of impulse to stand out in even noisy, crowded market spaces?

For more in-depth conversation about how retailers, brands, and researchers are adapting to new impulse opportunities, check out this new episode of Future Imagined, where I speak with hosts Jo Lepore and Sophie Briercliffe, Global Foresight Leads at Mars Wrigley, and alongside James Mills, Global VP of Sales.