HOW WE DO IT
We continually measure – and predict – what’s driving consumer & shopper behavior.
​Each month, we field a proprietary digital study comprised of neuroscience-based activities that reveal core behavioral profiles via dozens of motivational measures.
We capture a quantitative, rep-pop sample to clearly prioritize opportunities.
It’s all backed by our longitudinal database, analyzed by our team of PhD neuroscientists.
Via our Omni-Pulse insert, we add key measures around YOUR category / brand to unleash this wealth of knowledge to grow YOUR business.
Find out how to participate in an upcoming Omni-Pulse:
Once we've nailed down what makes your marketplace tick, our expertise in heuristics and unique omni-channel measures complete the story.
Our proprietary Heuristics Field Guide arms the Alpha-Diver team with a wealth of how-to in positioning and activating for success in the hearts and minds of consumers based on the mental shortcuts they use to make decisions.
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This resource provides ALL the insight on heuristics, perception, attribution – basically everything one needs to bring a brand to life in the way that hits the cognitive bull’s-eye with its audience.
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Each study yields a detailed activational playbook, including:
The digital media that will (a) stand out from the noise and (b) actually translate to purchase behavior.
The channels (omni-channel, eComm, Bricks) and retailers that best align with your target’s psychology.
Detailed activation guidance to create content that will directly drive shopper behavior.
Amazing BeSci capabilities that I have used a ton over the years… my secret weapon, the “Customer Whisperer.” The insights A-D brings are SO interesting and different than any traditional supplier the retailers GOBBLE it up. WMT loves it, Target LOVES it, Costco – LOVE. Any team that has an appetite for cutting edge research will love the work they do.
What results do we drive?
