ABOUT US & FAQs
A neuroscientist, former national security analyst, and recovering ethnographer walk into a bar…
Our leadership team is 'cognitively optimized.'
There IS a secret to a truly optimal team – to provide truly complete understanding for your business. It involves not just uniquely-smart people, but a complementary team that spans the continuum from a deductive, analytical thinking style, to the inductive, exploratory orientation (the science term is ‘neural diversity’ which is assessed via our own neuropsych thinking style assessment completed by each Alpha-Diver team member – profiles depicted below each bio). We’ve applied this secret to build an optimal set of perspectives across our team.
Mary Mathes, MA
Director of Data Insights
Super powers:
-
Data patterning
-
Logic mapping
-
Fact-based storytelling
Julie Maines, MM MS
Director of Data Empathy
Super powers:
-
Expressive data (video, etc.)
-
Unstructured data & natural-language processing
-
Heuristics Activation
T. Sigi Hale, PhD
Principal Neuroscientist // Director of Research
Super powers:
-
Human understanding
-
Behavioral research design & analytics
-
Systems & Cognitive Neuroscience
Bethany Merillat, MS, MEd
Research Operations Manager
Super powers:
-
Study design
-
Translating research into practice
-
Client partnership / education
Bill Godsil, PhD
Neuro & Data Scientist
Super powers:
-
Advanced psych + statistical analysis
-
Natural language processing
-
Data quality assurance
Rosie Samide, PhD
Research Systems Analyst // Data Visualization
Super powers:
-
Cognitive Neuroscience
-
Data translation & visualization
-
Code optimization
Oliver Hellewell, MBA
Performance Marketing Manager
Super powers:
-
Marketing strategy
-
Campaign planning & design
-
Data analytics
Hunter Thurman
President
Super powers:
-
Strategic re-framing
-
Activation-focused strategy
-
Team development
Our Digs
Happy to show you around. Just click an image to start the quick tour.
FAQs
-
Do you do qual?Yes. And, absolutely not. Our technique uncovers what qual is intended to, and much more – but it’s anything but ordinary “observe and report.”
-
Do you do international work?Yes. All the time. In any country.
-
What’s up with your name?The words “Alpha” and “Diver” are internal short-hand we’ve used for years in explaining the subconscious (aka System 1) drivers of behavior.
-
Did you used to be called "Thriveplan"?Yes. We grew, expanded, and rebranded in 2020.
-
Can I work there?We’re always interested in hearing from smart people, so drop us a line.
-
Who’s the best ping pong player in the whole company?Sigi.