From "behind the walls of academia" emerges a new view of consumer understanding...

Sigi Hale, Alpha-Diver's Principal Neuroscientist and Director of Research spoke as part of the "Psyched Out?" Symposium in December, led by RBC Capital Markets' Managing Director, Nik Modi, and joined by Paco Underhill and Priscilla McKinney.

Listen as Sigi talks about consumer behavior in the months ahead: Durable. Predictable. And modeled from the world of neuropsychology...