Are you leveraging the psychology of 'good fear'?

Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great consumer & shopper experiences.

This video promoting Netflix’s Sunday Halloween movie offerings caught our eye, as it really clearly explains how the chemicals in the brain are released as a result of a shock response (and how they actually provide a mood boost!).

• Which types of digital content can be leveraged in your communications to attract attention with this ‘good fear’ phenomenon all year round?

• How can your shopper activation throughout omni-channels prompt impulsivity via the psychology of ‘good fear’?

• How do brands like ‘Skittles’ drive innovation to stand out in crowded categories via this compelling mechanism?

Drop us a line if you'd like to hear more!