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If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer – hopefully never. This article originally...

by Hunter Thurman & Bethany Merillat MEd, MS Psychology This article originally appeared in Retailist Winning brands will trust the...

This article originally appeared in Brandingmag We all know that people are not all the same and neither is their behavior, even for very...

"We understand that most of the machinations that drive people's behavior and experience – the WHYs as to what they're doing and how...

Bringing this one back to the top... Late last year I posted this model illustrating predictable patterns of human motivation that...

This article originally appeared in MultiChannel Merchant While there appears to be no end in sight to the tumult of the retail...

"...just chasing influencers over to TikTok, and then from there to whichever social media platform figures out how to monetize eyeballs...

Our recent LinkedIn LIVE showcased Mike Mickunas, Michigan State University faculty, and Kellogg company insights veteran. Here's a quick...

Some wisdom from our own guru and principal neuroscientist Sigi Hale, Ph.D. on his observations as he moved from the world of academic...

For packaged goods, why are Amazon and Target primed to win in eComm vs. Walmart. And what will really drive consumer behavior in the...

As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic - but a flawed one. Check out my recent GreenBook...

Stop trying to cost less, and start focusing on providing more. "If every brand and every retailer is focused on price, it's going to...

Most marketers assume that the lower a consumer's income, the more dramatic their spending decreases will be. Not so fast... Our...

Consumer behavior – including spending – is rarely rational, but is it predictable. My recent MediaPost article illuminates the...

Every marketer and retailer of consumables ponders "their shoppers." And yet few realize there are two distinct psychological profiles...

We recently discovered that a food brand can drive $1B in incremental revenue by posting content exclusively on knitting-themed digital...

‘Revenge spending’ describes a phenomenon of pent-up demand, and as prices rise, different mindsets are spending on different types of...

Indulgences are integral to overall wellness and well-being, not merely foods comprised of salt, fat, and carbs! This Food Institute...

The Hershey Company CEO Michele Buck, when asked about how they've driven transformation and strong results, recently said: "I looked...

My Food Institute article reveals ‘3 Truths’ that food business leaders need to know around rising prices.